Why?

Tuesday 29 May 2007 by Simon Aughton

Spend your Friday evening dressed as Zombie invading an Apple retail store:

Zombies? No Problem

Spend your Sunday on an exercise bike in a cage in a Brussels park:

Caged cyclist

Oh why:

iPod Amnesty Bin

Apparently Microsoft has 'sold' - corporate speak for shipped, which is not the same thing - one million Zune music players. In six months. If the willingness of its own employess to shed their iPods en masse is any indication, it will take them another six months to sell the next million. It takes Apple a mean of five to six days to sell - as in sell - a million iPods.

I'm happy to admit that I take malevolent pleasure in Microsoft's failure to convince the US public to buy a product it doesn't even seem to believe in itself - why else would they not make it available worldwide like Apple did from day one with the iPod? But I do feel justified in my animosity, because Zune is such a poor product that pretends to be much more than it is.

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